The colour spectrum of logos on the web
Turns out the blue-berry doesn’t fall far from the bush. The web landscape is dominated by a large number of blue brands… but Red occupies a large amount of space as well. What’s driving this? You might want to say that carefully organized branding research and market tests were done to choose the perfect colors to make you spend your money, but a lot of the brands that have grown to be global web powerhouses, started as small web startups… and while large corporate giants with branding departments spend quite a lot on market research, user testing, branding, etc. Lots of the sites listed above got started with brands created by the founders themselves with little to no research into the impact their color choice would have.
Check out the full post at COLOURLovers
I’m not suprised that red features heavily in the logos of the most popular websites but the domination of blue in the webscape is somewhat puzzling. Even considering the logo’s are often thrown together by the founders of start-ups, I would have thought blue was a bit boring for creatives and entrepreneurs.
Maybe its just harder to make a yellow logo look cool.
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