The power of the unexpected in design and marketing

by thefullnoise

I love this photo

Dramatic bike photo

It gets your attention because it is from an unexpected angle. It stands out from almost all other cycling photos.

The applies in design and marketing. Sticking to the conventions that everyone else uses won’t draw any criticism, but it won’t get noticed either.

take a risk and get noticed

For 45 more photos that stand out check out Gizmodo

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