More reason to focus marketing efforts online
The average American now spends roughly 13 hours per week using the Internet and watching TV offline, Forrester finds, based on its survey of more than 30,000 customers. The Internet has long captivated the attention of younger Americans to a greater extent than TV and is now proving more popular to Gen X (ages 31 to 44) for the first time ever. Younger Baby Boomers (ages 45 to 54) are spending the same amount of time per week using both media.
This is great news for smaller businesses – the Internet is considerably cheaper to advertise on, not to mention the opportunities offered by Social media. The internet is a much more level playing field for small business and big corporations. You can't ignore the web and Social Media as marketing platforms any longer. Read the full story at Mashable More on Web marketing