Is colour such a big deal in Graphic and Web design?

by thefullnoise

Research reveals all human beings make a subconscious judgment about a person, environment, or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. [Institute for Color Research]

Getting the right colour is of the utmost important for your communications and promotions.

As far as web design goes. Red and Green stand far above other colours when it comes to getting a visitor to take action.

Keep this in mind when designing your next 'buy now', sign up' or 'download' buttons or badges. (more on converting buttons)

For More web design tips