Tourism businesses using social marketing are winning

by thefullnoise

Tourism businesses that embrace online review sites are reaping the benefits as travelers increasingly share their experiences.

Radfield House, a luxury B&B in Marlborough, New Zealand, has recently been named the number one Bed and Breakfast in the South Pacific.

As a result, Owner operator of Radfield House Jayne Telford, says Ninety-five per cent of their visitors come from www.tripadvisor.com.

Traditionally, reaching travelers at the right place at the right time has been a challenge for tourism businesses, or at best expensive.

As Tracy Johnston of Destination Marlborough puts it:

“Online customer reviews are influencing travellers’ decisions on where they stay and what they do. By providing consistently good service, tourism businesses will reap the rewards of this online forum…”

Online reviews to become increasingly important

Local tourism businesses that embrace Online marketing opportunities such as Social media and review sites now will be well ahead of those who don’t as more and more travelers use these sites to plan their trips.

Read the full article on Radfield House here

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