Social reviews a powerful tool for local businesses
A great quote from John Jantsch on the growing importance of leveraging social reviews for local businesses. Sites like Yelp and Google places (and Trip advisor for tourism) are a powerful way of gathering testimonials and social proof.
It’s no longer enough to sit back and hope you get some nice reviews from all those happy customers. In today’s increasingly competitive local search environment, you’ve got to make reviews a significant piece of your content strategy and build processes to make sure your business is focused on leveraging every review you can acquire.
Making Local Reviews Part of the Content Strategy from Duct tape marketing blog
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