Location services for Local Business Marketing
Location Services are a huge opportunity for local businesses. They have had a huge uptake among get the tech and early adopter crowd in the last year, but lately they are coming more popular in the mainstream. Driven by the increasing prevalence of smart phones.
Here are the top reasons
Free word of mouth – by checking-in to a business, users are announcing it to all of their friends and connections.
Reviews – services allow users to comment and review businesses.
Specials – the ability to make offers to people in the direct vicinity of your business.
**Check out this excellent run down of the offerings of the two big players Foursquare vs. Facebook Places