5 simple steps to creating content your prospects want to read
To truly get any traction marketing your business online, local or otherwise, producing great content that people want to read is critical. These 5 points from Copyblogger, apply to every piece of content, from blog posts, to video, podcasts and even pictures.
Effective content educates
Effective content has personality
Effective content has a great headline
Effective content keeps SEO in mind
And possibly the most important:
- Effective content puts the reader first
All of the “rules” of great content marketing come from one rule: put your audience first. …
It’s about them — the readers, prospects, and customers — not you.
Read the full 5 step formula over on Copyblogger
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