5 simple steps to creating content your prospects want to read

by thefullnoise

To truly get any traction marketing your business online, local or otherwise, producing great content that people want to read is critical. These 5 points from Copyblogger, apply to every piece of content, from blog posts, to video, podcasts and even pictures.

  1. Effective content educates

  2. Effective content has personality

  3. Effective content has a great headline

  4. Effective content keeps SEO in mind

And possibly the most important:

  1. Effective content puts the reader first

All of the “rules” of great content marketing come from one rule: put >your audience first. …

It’s about them — the readers, prospects, and customers — not you.

Read the full 5 step formula over on Copyblogger

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