Google changes and your search rankings
The huge swing towards social media is the force behind the most recent changes to Googles direction in search.
How people are interacting with content on the web is an important clue towards quality of the content as well as relevance to a given search term.
For example, if a search engine sees that someone searches for [digital marketing news], clicks on Site A but then abandons site A within seconds, returns to the search results, clicks on Site B and then stays on Site B then that would suggest that Site A failed to satisfy.
Takeaways for businesses
- Poor quality content will increasingly tank your search rankings from now on
- your content needs to grab (and keep attention)
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