The best marketing lesson I learned from my weird science teacher

by thefullnoise

P162

I have to admit I had a few weird science teachers over the years. They can’t have been all bad though because I ended up graduating university with a bachelor of science. Ok it’s possible I’m just as weird as them…

I had one great science teacher though who was very cool… Don’ get me wrong, he was weird alright, as in running twice a day weird, recycling like crazy before we even new what it was.. Oh and he had a cockroach farm!

Anyway he taught me something that I have never forgotten. At the time I thought he was joking, and he probably was, but joking or not he was right.

Listen up, this is going to sound stupid, but the thing he told me was:

**Always bullshit to one decimal place!**

I told you…crazy right? But it is 100% true.

Ok, stick with me… In advertising, marketing and basically any communication, more specific information is more credible.

Not sure you believe me? Try this out:

Come visit us on a hot day. We have over 20 flavours of Gelato.

Vs

Come visit us on a hot day and try one of our 23 flavours of fresh Gelato.

OR how about:

Come in store for discounts on all our running shoes.

Vs

Come in store for 25% off all our running shoes

When you’re specific your brain isn’t trying to figure out how big the discount is going to be…

I wonder how a sale would go with 25.3% off everything in store???

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