EP#7 Content V Context, where’s the money?
Content is King! You’re probably sick of hearing that by now, but it is true. We challenge you to name a single person who is successful who hasn’t created and published some form of content.
BUT, what about context?
This week we argue that CONTEXT can make or break your content, and offer some tips to get smart and leverage the content you do create.
Listen here or jump over and download this episode from iTunes to listen while you’re out for a walk.
We give a number of examples of Context, but here is a great one we missed in the show:
Joshua Bell is one of the worlds top violinists, commanding hundreds of dollars for his concerts. But playing in a different (wrong) context, he gets thrown a few bucks and mostly ignored.
Links form the show:
- iBooks author (publish your book on iBooks iOS)
- DM magazine
- Cross Channel Social Media Marketing – Paul Colligan’s Kindle book
Connect with the boys:
Beanie on twitter @beanie72
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Alistair on Twitter @thefullnoise
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