How to create more effective advertisements
“Roughly six times as many people read the average article as the average advertisement. Very few advertisements are read more more than one reader in twenty.” – David Ogilvy, in Ogilvy on Advertising
This statement was written in the 1980’s, but I think it is even more true now.
If articles are being read 6 times more that advertisements, maybe we should spend more time, effort and money, creating articles than ads. Or at the very least, making our ads more like the news and information that people love to read.
If only we had a word for that… ahem Content Marketing!