More value from Facebook than Twitter for marketer’s
I’ve been seeing a lot of marketers lately investing more time and resources into Facebook than Twitter.
If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.
In a recent 6 month study Eventbrite found an average ‘like’ on Facebook was worth 67% more than a Tweet in real dollar terms.
The average relationship seems to be closer with more inherent trust.
Are you investing more in Facebook or twitter?
Read the full Eventbrite article on Mashable
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